I am amazed at the number of clients who approach me with great enthusiasm to have a web site built, who phone me almost every day to see if it is nearly finished ("are we there yet?") and then, when it does go live they seem not to be prepared to invest a bit of their time to ensure that fresh content is added on a regular basis. In fact it is as if they just forget that the site even exists! Look, if it was a real shop window it would be full of dust and dead flies!!

It's quite a few bob to get a good web site built but, having said that, it is still one of the most cost effective marketing tools available to us today, if used to full advantage. Cost effective, yes, but effective 'NO' unless a bit of effort goes in to keeping it fresh and interesting. If you don't do this, visitors who have returned and found nothing new will not bother to come again and your site 'dies'.

Then there are those who advertise on the printed page in newspapers and magazines who don't even mention their web address in the advertising copy. To use a piece of modern idiom, go figure!