If you wish to conduct some market research and are looking for a suitable tool to gather the information, the internet really is the farthest reaching and most cost effective vehicle available. Whether you already have an existing web site or not we can tailor a solution to meet your needs be they long or short term.

To illustrate, lets look at a real-life example. A small radio station cannot afford to participate in one of the national listenership surveysand consequently is unable to give any statistical information about listener demographics to potential advertisers. This is a serious shortcoming. Now, this station has a web site. They have overlooked its potential to gather listenership information quickly and easily. By building a survey on the site and then using the station to advertise its presence (perhaps offering small random prizes to those who take the trouble to complete the questionnaire) within a short span of time, a month or two, the station administrators can glean a lot of useful information about their listeners. This really is quite straightforward to set up and can be done, if needs be, using a sub-domain, for example, survey.radiostation.co.nz or a specified page like www.radiostation.co.nz/survey.

If you need to conduct a survey or poll please talk to us even if you do not have an existing site - we have the capability to offer permanent or short-term solutions. You may be surprised at how quickly we can help you achieve results and how relatively inexpensive the exercise can be. Remember, too, that once the addition had been made to your domain it is there and able to be used over again as future needs arise.